Still relying on social media to reach your readers? What happens when the algorithm changes… again? Or your account gets throttled… or worse, deleted?
Email marketing remains the most profitable, reliable way to grow your readership, sell more books, and turn casual browsers into lifelong fans.
Why Email Marketing Is Your Secret Weapon
Build your most powerful book marketing asset in this step-by-step course. Learn how to create, grow, and leverage an email list that converts readers into loyal fans and drives consistent book sales. Discover the psychological principles and proven templates that make readers open, read, and act on your emails—without feeling 'sold to.'"
Here’s why every modern author needs to master Email Marketing...
- You Own the Relationship
Social media can ban, bury, or break your reach overnight. But your email list? That’s direct, unfiltered access to your audience—no gatekeepers, no guesswork. -
Email Converts Better Than Anything Else
On average, email returns $42 for every $1 spent. That’s more than ads, socials, or begging for reviews in the DMs. For authors, that means more sales with less hustle. -
It Builds a Fanbase, Not Just a Follower Count
With the right strategy, your emails become a backstage pass—inviting readers into your world and keeping them hooked between releases. -
It Works While You Write
Whether you have 10 or 10,000 subscribers, your emails can work on autopilot—welcoming new readers, recommending your books, and building anticipation for launches.
Three Pillars of Email Marketing
As a bonus to "Reveal All," I’ll teach you the system I use—and the one top indie authors swear by.
You’ll learn the three pillars of author email marketing:
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List Building – How to attract the right subscribers who actually want to buy your books
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Engagement – How to write emails readers look forward to (and reply to!)
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Conversion – How to sell your books in a way that feels natural, not pushy
You’ll also get:
- Proven templates
- Copywriting triggers that drive clicks and buys
- Step-by-step systems you can follow—even if you’re starting from zero
Let’s make your emails do the heavy lifting—so you can get back to what you do best: writing.
1. List Building from Zero (Without Being Spammy)
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Lead magnets for authors (reader magnets, free chapters, deleted scenes)
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Best opt-in placements (book back matter, author website, social bio)
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How to use Author Collaborations: newsletter swaps and group promos
2. Turning Subscribers into Superfans
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Welcome sequences that convert (not just “hi, I’m an author”)
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Email storytelling: how to build rapport over time
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Value vs promotion: how to balance 80/20 content
3. List Segmentation for Authors
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Segment by genre, series, buyer status (bought vs freebie)
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Using tags to target superfans, ARC readers, or “cold” subscribers
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Why segmentation improves open rates and sales
4. Launch Sequences that Sell
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Pre-launch: teaser emails that build anticipation
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Launch day: urgency and scarcity tactics that feel natural
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Post-launch: how to re-engage buyers and get reviews
5. Email Whitelisting & Reader Trust
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What it means and how to guide readers to whitelist you
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A simple “Please move me to Primary” email for Gmail users
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Reducing spam risk with personalisation and plain-text formats
6. Safe Sending Practices (Deliverability 101)
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Why you should never send to a cold or bought list
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Importance of list hygiene: pruning inactive subscribers
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Warm-up strategies for new accounts or big list imports
7. Understanding Open Rates, CTRs & Email Benchmarks
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What numbers to track (and what’s normal for authors)
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How to test subject lines and content without sounding robotic
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Diagnosing problems: why your open rate dropped suddenly
8. Email Service Providers (ESPs) for Authors
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Comparing ConvertKit, MailerLite, Flodesk, etc.
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What to look for in a platform (automation, tagging, deliverability)
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GDPR and CAN-SPAM compliance for authors
Integrating Email With Your Author Website (landing pages, pop-ups, SEO)
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Using Email to Drive Patreon/Facebook Group/BookTok Engagement
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Automating Your Reader Funnel While Still Feeling Personal
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Crafting a Re-Engagement Campaign for Cold Subscribers
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How to Use AI (like ChatGPT) to Brainstorm Email Ideas or Subject Lines