Turn your book launch into a long-term sales engine.
As a bonus to "Reveal All," this course breaks down the full book marketing timeline—before, during, and after launch—so you don’t just publish your book… you position it.
Whether you're a debut author or seasoned pro, you’ll learn how to plan and execute a strategic marketing campaign that builds anticipation, drives sales, and keeps your book visible long after release day. Packed with proven, repeatable techniques, this course will help you avoid the sales cliff and build a sustainable author brand.
I have built several author businesses with huge mailing lists for both authors and readers, plus my own mailing lists of avid readers in several genres I write in. I will share all my activities to show how I built these lists.
Why Book Marketing Is a Timeline, Not a One-Day Event
The most successful authors treat book marketing as a strategic, three-phase journey—not a single-day sprint. Each phase plays a critical role in your book’s long-term success:
What You’ll Walk Away With:
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A step-by-step marketing timeline that aligns with your publishing goals
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A proven system for mapping promotions across each phase
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Templates and tactics for email campaigns, social media, reader funnels, and more
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Tools to boost visibility on Amazon, BookBub, and Goodreads
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Confidence in running a marketing campaign that actually works
Lay the groundwork for a strong debut. In this phase, you'll create buzz, collect early reviews, and start generating pre-orders. Done right, it primes readers and algorithms to expect your book before it even hits shelves.
Skipping this? Your book may launch into silence.
This is your high-impact window. Readers and retailers are paying attention—if you act. A coordinated launch strategy turns curiosity into clicks, rankings, and reviews. Without a solid plan, you risk losing momentum in the moment that matters most.
Most books vanish after the launch rush. This phase is how you avoid that. By sustaining attention with evergreen strategies and targeted promotions, you keep sales coming—and build a loyal readership that’s ready for your next book.